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Answer :
Final answer:
The statement is false; both qualitative and quantitative characteristics are important in special order decisions, providing different but complementary insights.
Explanation:
The statement that qualitative characteristics are never as important as quantitative characteristics when making special order decisions is false. Both qualitative and quantitative data play significant roles in business decision-making. Quantitative data provide numerical insights and can be subjected to statistical analysis, which is critical when precise measurements are required.
However, qualitative data offer context and depth that numbers alone cannot provide, such as consumer preferences, brand reputation, or employee satisfaction. In situations where buyers or sellers are less than 100% certain about the qualities of what they are buying or selling, qualitative characteristics can be vital, as they often influence consumer behavior and can affect the perceived value of a product or service.
For example, when deciding whether to accept a special order for a customized piece of artwork, qualitative characteristics such as the aesthetic appeal and artistic skill involved may be just as important, if not more, than the quantitative characteristics like the cost and profit margin.
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